Brand Messaging

Disseminating the College of Charleston’s brand to the widest audience in the most effective manner requires that we consistently communicate the character of the College. The brand story, positioning statement, key messages, College mission and core values remind us that, at its core, the College of Charleston is an academic institution of the highest quality. There are many ways in which we can and should tell this story. The messaging proof points help tell the detailed stories that exemplify the College’s brand. 

Use elements of our brand messaging to consider how your program represents components of the College’s brand and start developing your own specific examples to share with prospective or current students, families, alumni or the business community – just to name a few.