Wordmark Guidelines and Example

Our visual identity system is the product of a rigorous process involving extensive research on the College and the City of Charleston. Every element reflects an important aspect of the College and its surrounding community.

The College of Charleston and the City of Charleston are inseparable. The history of Charleston has profoundly shaped the College’s identity, and the presence of the College remains integral to Charleston’s future.

The wordmark reflects this relationship by using a slightly diminished but calligraphic of to bridge the words College and Charleston. The elongated f in of locks both planes together visually. At the same time, the C of Charleston has been slightly enlarged to seat the C of College.

The logo and wordmark system supersedes all logos and artwork created by various units of the College and should be the only symbol used on College of Charleston print materials, websites, communications and other materials. Individual schools, departments or offices may not create their own logo or visual identity, nor may they alter the wording, configuration or appearance of the College of Charleston wordmark. Doing so diminishes the College’s efforts to present a coordinated and professional appearance and creates confusion in the public mind about whether an entity is part of the College of Charleston.

If there are extreme mitigating circumstances, you may apply for an exemption from this rule. Your request will be reviewed by the Division of Marketing and Communications. Please send an email to marketing@cofc.edu to receive an application for exemption.