CofC Logo

Color Palette

The use of color is a subtle tool for communicating the image of an interesting and dynamic institution. The College of Charleston’s integrated color system was designed to be flexible, yet consistent, and to add vigor to every aspect of the College’s communications. These colors should be used to highlight and delineate different aspects of campus life and courses of study.

To ensure the consistency of our visual identity, specifications for each color are provided for use in print, web and electronic presentation applications. Please note that screen and laser-printer color is not necessarily an accurate representation of actual colors due to variances in monitor and printer calibrations.

  • Pantone Matching System (PMS) colors and CMYK values are provided for color printing applications.*
  • Web safe Hexadecimal (HEX) values are provided for web use.
  • RGB values are listed for electronic presentation applications.

Branding and Accent Colors

Primary Palette

ColorPrintScreen
PantoneCMYKRGBWeb
CMYKRGBHex
  Maroon 188 0 97 100 50 102 0 0 660000

Secondary Palette

The color palette is taken from Charleston’s unique beauty, capturing the blues and greens of the Carolina coast and marshes as well as the bright colors of Charleston’s diverse architecture. These colors may be used both for large areas of color or as an accent color. The College’s wordmark should only be used as provided in solid PMS 188, solid black or white.
ColorPrintScreen
PantoneCMYKRGBWeb
CMYKRGBHex
    Purple 38 88 0 0 182 52 187 b634bb
    032 0 90 86 0 237 41 57 ed2939
    118 0 18 100 27 173 136 0 ad8800
    130 0 30 100 0 240 171 0 f0ab00
    297 49 1 0 0 114 199 231 72c7e7
    3435 100 0 81 66 2 71 49 024731
    371 43 0 100 56 83 104 43 53682b
    376 50 0 100 0 122 184 0 7ab800
    476 57 80 100 45 76 51 39 4c3327
    715 0 36 71 0 246 146 64 f69240
    717 0 53 100 2 217 94 0 d95e00
    722 0 36 76 9 205 137 78 cd894e
    7461 78 28 0 0 0 131 190 0083be
    7501 0 4 20 6 219 206 172 dbceac
    7503 0 12 35 25 167 158 112 a79e70
    7535 0 3 15 29 190 185 166 beb9a6

Color Combinations to Avoid

Color is one of the most powerful ways a university can identify itself. Used consistently, the colors chosen to represent the College of Charleston create a strong identifying image. Conversely, some colors and color combinations can be confusing. For instance, colors associated with other colleges and universities in South Carolina should not be used. Although maroon (PMS 188) is one of the College's colors, use of only black and maroon together should be avoided.